Higher Diploma in Digital Business

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Course Overview


The “Higher Diploma in Digital Business” is a comprehensive international degree program designed to equip students with the skills and knowledge to thrive in the digital economy. 

It covers essential digital marketing topics like Google Ads, SEO, social media marketing, web analytics, and email marketing. Modules include content marketing, video production, marketing automation, CRM, omni-channel campaigns, entrepreneurship, generative AI, and agile project management. Gain hands-on experience through industry projects and data analytics, preparing for careers such as digital marketing manager, social media strategist, and SEO specialist.

☑️ Develop and execute impactful digital marketing campaigns, including SEO optimization for enhanced online visibility.

☑️ Master WordPress to create engaging websites and compelling content that strengthens brand identity and audience engagement.

☑️ Implement advanced marketing automation and CRM integration to streamline workflows and enhance customer interactions.

☑️ Strategize and optimize omni-channel marketing initiatives to deliver cohesive customer experiences across multiple platforms.

☑️ Utilize agile project management principles to lead teams effectively, ensuring efficient communication and successful marketing project outcomes.

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Personalized, skills-focused & outcome-based learning method

Learn in a competency-based curriculum aligned with Singapore's skills framework. With a 70:20:10 learning approach, you'll engage in expert-led projects for work-ready skills.

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E-Learning
174 hours

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Flipped Class
174 hours

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Mentoring Support
372 hours

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Assessment
6 hours

Target Audience

  • Candidates who completed GCE A level or its equivalent

  • Candidates who have completed Foundation Diploma in any discipline

  • Candidates who would like to attain University bachelor’s degree

  • Matured candidates with relevant work experience and willing to get bachelor’s degree

Admission Prerequisites 

Minimum Age

18 years old

Academic Qualifications:

  • Minimum 1 credit in (Credit in English) GCE A level or its equivalent

  • Foundation Diploma in Business, IT, or its related. This must be secured through 9 months full-time or 12-month part-time course. If the duration of the course is less than this, they are not eligible.

  • Polytechnic Diploma in Business or Management will be considered on a case-to-case basis

  • Matured candidates with relevant experience for a minimum of 8 years and above will be considered on a case-to-case basis.

English Proficiency:

IELTS 5.5 or its equivalent or candidate who has completed school education in English as medium of instruction

Graduation Requirements

Minimum 75% attendance in all sessions

Minimum pass grade in the summative assessment of each module

Module Summary

Digital Marketing

Get a thorough understanding of essential online marketing strategies. Learn Google Ads, Facebook Ads, SEO, web analytics, and email marketing. Gain skills to create effective digital campaigns, enhance website visibility, analyze data for decision-making, and execute engaging email marketing strategies to drive customer interaction and conversions.

 

What You'll Learn:

  • Google Ads Foundation
  • Social Media Marketing with Facebook Ads
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Email Marketing

Content Marketing and Video

Imparts crucial skills for digital marketing, including content marketing, brand-building, email marketing, website design, and video production. Develop strategies for engaging content, design user-friendly websites using WordPress, and create compelling promotional videos. Master techniques to attract and connect with target audiences, nurture leads, and enhance brand presence in the digital landscape.

 

What You'll Learn:

  • Introduction to Content Marketing
  • Content Creation for Brand Building
  • Developing Engaging Email Content and sequence
  • Website Designing using WordPress
  • Video Production

Marketing Automation & CRM Apps

Be equipped with skills to enhance marketing efficiency through automation and customer relationship management (CRM). It covers marketing automation fundamentals, CRM principles, user journey mapping, and integration. Gain hands-on experience in streamlining marketing processes, managing customer interactions, optimizing marketing strategies, synchronizing data, and tracking key performance indicators (KPIs) for continuous improvement in real-world scenarios.

 

What You'll Learn:

  • Introduction to Marketing Automation
  • Customer Relationship Management (CRM) Fundamentals
  • User journey Mapping
  • Integrating Marketing Automation with CRM
  • Measuring and Optimizing Marketing Automation and CRM

Omni Commerce Campaign

Create and execute effective omni-channel marketing campaigns. It covers consumer behavior, strategy development, marketing technology integration, data analytics, and campaign optimization. Analyze consumer behavior, develop cohesive strategies, integrate marketing technologies, and optimize campaigns, ultimately enhancing customer engagement and driving business growth.

 

What You'll Learn:

  • Introduction and Consumer Behavior in an Omni Channel World
  • Building an Omni Channel Strategy
  • Omni Marketing Tech
  • Data and Analytics in Omni Channel
    Marketing
  • Execution and Optimization of Omni Channel Campaigns

Marketing Venture Creation

Gain knowledge and skills in Lean Startup Methodology, Lean Canvas, Unique Value Proposition (UVP), and Revenue Models. Evaluate business viability and cost structures, and learn about marketing channels and scaling up. Through practical projects, apply these concepts, develop strategic plans, and create innovative business ventures, gaining a robust entrepreneurial toolkit.

 

What You'll Learn:

  • Lean Startup Methodology & Lean Canvas
    Problem and Solution
    Unique Value Proposition & Revenue Model
    Business Viability and Cost Structures
    Marketing Channels and Scaling up

Solution Sales

Develop a solution sales canvas, navigate the sales & marketing funnel, and optimizing the discovery, lead qualification, and closing phases. Apply Lean methodologies to create startup projects, identify problems, design value propositions, assess market viability, and develop effective marketing strategies, fostering critical thinking and strategic decision-making.

 

What You'll Learn:

  • Segmentation, Targeting, Positioning and Product Market Fit
  • Develop a Solution Sales Canvas
  • Sales & Marketing Funnel – Discovery & Prospecting Phase
  • Sales & Marketing Funnel – Lead Qualification & Solution Phase
  • Sales & Marketing Funnel – Closing & Post Conversion Phase

Generative AI

Explore the principles, techniques, and applications of generative AI, focusing on OpenAI's ChatGPT. Develop skills to utilize ChatGPT for interactive conversations, content generation, and enhancing business productivity. Create tutorials, applications, research tools, and productivity enhancements, gaining practical experience in applying generative AI models to real-world scenarios and improving their competence in this field.

 

What You'll Learn:

  • Introduction to Generative AI Models
  • Introduction to OpenAI & Application of ChatGPT
  • ChatGPT Use Cases for Research & Content Generation
  • ChatGPT Use Cases for Business Productivity
  • Building a ChatBot - Microsoft Virtual Assistant

Agile Project Management

Be equipped with comprehensive knowledge of Agile and Scrum methodologies. Topics include project planning, user story prioritization, role assignment, sprint execution, and success measurement. Engage in real-world case studies and hands-on experience with the ClickUp tool to enhance practical understanding. By combining theory and practice, learners gain skills to effectively apply agile principles and drive successful project outcomes.

 

What You'll Learn:

  • Agile Project Management and Project Management using Scrum
  • Building a Scrum Team and Scrum Planning & Implementation
  • Case Study 1 - About Product Team Implementing Scrum
  • Case Study 2 - Implementation of Scrum
  • Case Study 3 - Org Structure / Team Structure

Capstone Project -Digital Marketing 

Hands-on experience in optimizing digital marketing strategies. Apply your knowledge to real-world scenarios, focusing on website optimization, search ads, social media campaigns, email marketing, SEO, automated marketing, and data analytics. This project-based approach offers insights into industry best practices, problem-solving, and data-driven decision-making, equipping learners with the skills to achieve business goals in a competitive digital landscape.

 

What You'll Learn:

  • Explore and find the best and suitable digital marketing channels to fulfil the brand goals. Ideate the list of campaigns that they will be running for success using each of the channels. 

Business Analytics

Be equipped with essential skills in data modeling and visualization using Power BI. Starting from introduction to data analytics and Power BI, followed by mastering data transformation, data modeling, and report creation. The module culminates in developing interactive dashboards. Gain practical experience, preparing them to leverage Power BI for data-driven decision-making in real-world scenarios.

 

What You'll Learn:

  • Introduction to Data Analytics and Power BI
  • Power BI Transformation
  • Power BI Data Modelling
  • Power BI Reports
  • Power BI Dashboards

Low Code App Development  

Develop essential low-code development skills, preparing them for roles like Low-Code Developer or HR Tech Practitioner. The course covers the business value of low-code solutions, Power Automate, dynamic workflows, Excel integration, data modeling, and Power Apps, fostering both technical expertise and business acumen.

 

What You'll Learn:

  • Exploring Power Automate Core Components
  • Introduction to Microsoft Dataverse
  • Dynamic Decision-Making in Power Automate Workflows
  • Power Automate Scheduled Flows
  • Create Canvas Apps in PowerApps
  • PowerApps Gallery, Collections and Forms

Programming Foundations  

Acquire a comprehensive introduction to essential programming concepts. Beginning with Python programming, to develop proficiency in syntax, data types, and control flow. Explore data structures like arrays and trees, delve into Object-Oriented Programming principles, and master file handling and exception management in Python. Gain insights into utilizing Python libraries for tasks such as data analysis, visualization, and web development through practical projects.

 

What You'll Learn:

  • Python Programing
  • Data Structures
  • Object Oriented Programming
  • File Handling and Input/Output in Python
  • Python Libraries and Modules

Certification(s)

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   Certification(s) Earned

  • Higher Diploma in Digital Business awarded by Lithan Academy, Singapore

     

  • Google Ads Search Certification*

  • Digital Marketing Associate Certification - Google*

  • Digital Advertising 101: How to Develop a Winning Online Advertising Strategy – Hubspot*

  • Digital Marketing Course – Hubspot*

  • Email Marketing Course - Hubspot*

  • Google Analytics Certification*

  • Hubspot Marketing Software Certification*

  • Hubspot Sales Software Certification*

  • Professional Scrum Master™ I Certification*

  • Inbound Sales Certification - Hubspot*

*Taking this certification is not mandatory. However, if the learner wishes to pursue it, they need to register for the examination after paying the necessary fees wherever it is applicable. Please note some certification is free. You can find out from the respective website about this info.

Pricing

Course Fee
USD 6,000

About Lithan Academy

Lithan Academy is an accredited training organization endorsed by various government agencies under Singapore’s ministry of education. We are EduTrust certified by SkillsFuture Singapore (SSG) and accredited by the Singapore government as a CET Centre (Continuous Education and Training). We are also an accredited international training center for Pearson UK.

We are recognized for our learning innovation with local and international awards including the Microsoft Global Learning Partner of the Year Award (Top 3) in 2018, Asia’s Pearson’s College of the Year (Bronze) Award in 2019, and AsiaPac CIO’s Top 10 Edutech Solution Provider Award in 2020, amongst others.

Our innovation CLaaS® delivers Competency Learning as a Service to bridge the digital skills gap with competency-based curriculum, work-based learning pedagogy, and blended work2learn journey. CLaaS® courses have received accreditations from education regulatory bodies and over 100 international universities. We have served over 50,000 learners and 2000 enterprises with an above 90% completion rate.

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