Pearson BTEC International Level 3 Foundation Diploma in Business

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Course Overview


The Pearson BTEC International Level 3 Foundation Diploma in Business is an excellent program designed to provide students with a comprehensive understanding of core business principles and practices. 

It is ideal for individuals who have completed their O-level or equivalent qualifications and are looking to pursue further academic studies or build a career in the business world. 

This diploma offers a strong foundation for learners who aim to advance to bachelor’s degrees in business-related fields or to enhance their career prospects in various business domains.

☑️ Utilize analytical tools and business models for informed decisions.

☑️ Develop skills in designing, executing, and optimizing marketing campaigns.

☑️ Conduct financial analyses using cash flow forecasts, break-even charts, and financial ratios.

☑️ Gain practical skills in developing sales strategies and managing customer relationships.

☑️ Set up and manage digital marketing campaigns using tools like Google Ads, Facebook Ads, and Google Analytics.

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Personalized, skills-focused & outcome-based learning method

Learn in a competency-based curriculum aligned with Singapore's skills framework. With a 70:20:10 learning approach, you'll engage in expert-led projects for work-ready skills.

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E-Learning
120 hours

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Flipped Class
117 hours

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Mentoring Support
273 hours

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Assessment
3 hours

Target Audience

  • Candidates who are interested in academic progression

  • Candidates who plan to join Pearson BTEC HND Level 5 or Lithan’ s Higher Diploma in Business (Marketing) courses

  • Candidates who plan to pursue a degree in Digital Business

  • Candidates who would like to join the UoR bachelor’s degree in Business Management & Marketing

Admission Prerequisites

Minimum Age:
16 years

Academic Qualifications:

  • China - Standard 10

  • India - Standard X, ITI Students

  • Malaysia - Form 4 (10th Grade), Form 5 (11th Grade)

  • Myanmar - Standard IX (Grade 10), Standard X (Grade 11 after passing Matriculation)

  • Singapore - Completion of IGCSE/O level or equivalent/NITEC/Higher NITEC/ITE​

English Proficiency:

IELTS 5.5 or its equivalent at the end of this course

Graduation Requirements

Minimum attendance of 75% in all the sessions of each module

Achieve the minimum passing grade in the Pearson’s Summative Assessment of each module

Module Summary

Digital Marketing

Learn essential skills in creating online strategies, Google Ads, social media marketing (Facebook Ads), SEO, and email marketing. Through hands-on projects, learners gain practical experience in executing and optimizing campaigns, preparing them for impactful careers in the digital marketing landscape.

 

What You’ll Learn:

  • Social Media Marketing with Facebook
  • Google Ads Foundation
  • Search Engine Optimization (SEO)
  • Web Analytics
  • Email Marketing

Omni Commerce Campaign

Develop skills to develop omni-channel marketing strategies, focusing on consumer behavior, technology integration, data analytics, and campaign execution. Learners apply knowledge through hands-on projects, optimizing customer engagement. The "Digital Marketing" module builds expertise in online strategies, Google Ads, SEO, and email marketing for career success in digital marketing.

 

What You’ll Learn:

  • Introduction and Consumer Behavior in an Omni Channel World   
  • Building an Omni Channel Strategy  
  • Omni Marketing Tech 
  • Data and Analytics in Omni Channel Marketing  
  • Execution and Optimization of Omni Channel Campaigns 

Omni-Channel Solution Sales

Develop essential skills in sales strategy, customer persona development, market research, sales discovery, and closure. Through project tasks and practical scenarios, learners will enhance their ability to secure sales, build long-term relationships, and thrive in the dynamic digital sales landscape.

 

What You’ll Learn:

  • Omni-Channel Solution Sales Overview
  • Positioning and sales canvas for Omni-Channel solution sales.
  • Conversational sales journey driven by digital content.
  • Scalable, AI-powered sales journey and real-time management.
  • Digital outbound sales prospecting.
  • Advanced sales techniques and lead qualification framework.
  • Sales prospecting scripts by solution.
  • Negotiation and closing techniques.
  • Omni-Channel solution sales metrics and KPIs.

Exploring Business

Provides an in-depth understanding of business organizations, covering their purposes, structures, and environments. Learners study various business types, organizational models, and factors affecting success, including innovation and stakeholder management. Through situational analysis techniques, they explore the impact of internal and external environments, preparing for careers or further education.

 

What You’ll Learn:

  • Introduction to Business Organizations 
  • Ownership and Liability in Business 
  • Understanding Stakeholders and Their Influence 
  • Organizational Structures and Functions 
  • Aims and Objectives of Businesses 
  • Internal Business Environment 
  • External Business Environment: Political and Economic Factors 
  • Social, Technological, and Environmental Influences 
  • Competitive Environment and Innovation
  • Situational Analysis for Business Decision Making 

Business Decision Making

Develop skills to interpret data, apply business concepts, and make informed decisions. It covers financial analysis, market research, business models (Porter’s Five Forces, SWOT), and statistical methods. Learners assess business performance, formulate solutions, and present decisions through professional documentation.

 

What You’ll Learn:

  • Introduction to Business Decision-Making Principles 
  • Business Ideas and Objectives 
  • Purpose and Structure of a Business 
  • Business Practices and Operations 
  • Business Models for Decision-Making (Porter’s Five Forces, Ansoff Matrix, etc.) 
  • Sources for Data Collection and Data
  • Presentation Techniques 
  • Analysis and Interpretation of Business Data 
  • Financial Projections and Ratio Analysis
  • Preparing Business Reports and Presentations for Decision-Making 

Business Finance

Acquire the ability to assess a business's financial health by exploring internal and external financing methods, sources of revenue, and financial risks. It introduces key tools like cash flow forecasts and financial statements, culminating in interpreting financial reports to evaluate business performance and suggest improvements.

 

What You’ll Learn:

  • Introduction to Business Finance and Sources of Finance
  • Sources of Revenue in Business
  • Financial Planning Tools: Cash Flow Forecasts
  • Break-even Analysis and Business Risks
  • Financial Statements for a Sole Trader: Statement of Comprehensive Income and Statement of Financial Position
  • Measuring Business Performance Using Financial Ratios

Certification(s)

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   Certification(s) Earned

  • Pearson BTEC International Level 3 Foundation Diploma in Business awarded by Pearson, UK  

Pricing

Course Fee
USD 1,800

About Pearson

Pearson is the world’s leading learning company, with 40,000 employees in more than 70 countries working to help people of all ages to make measurable progress in their lives through learning.

Pearson provides learning materials, technologies, world class qualifications, assessments and services to teachers and students in order to help people everywhere aim higher and fulfil their true potential.

In the UK, Pearson is the largest awarding organisation offering academic and vocational qualifications that are globally recognised and benchmarked, with educational excellence rooted in names like Edexcel, BTEC, including BTEC Higher Nationals, and LCCI. Pearson are driving innovation through digital products such as ResultsPlus, and supporting skills and employability for progression in study, work and life.

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